| Piperline.
What is a fractional marketing partner and how can it help your business grow?
A fractional marketing partner gives you access to senior marketing leadership and a team of specialists on a part-time, flexible basis. You get the strategic power and expertise of a full marketing function, without the long-term commitment, hiring risk, or cost of building one in-house.
Rather than hiring a full-time CMO, Content Manager, SEO and Paid Media Lead, and Marketing Ops Specialist (each with significant salary and overhead costs) a fractional model gives you proven experts across these disciplines, tailored to your needs and ready to go, without the full-time expense.
Why choose fractional marketing over full-time hires or a traditional agency?
Bridging the gap between in-house and agency
Many businesses face a common challenge when it comes to marketing support: hire in-house or engage an external agency. Both options come with trade-offs.
In-house teams offer proximity and alignment, but hiring senior talent can be expensive, time-consuming, and often limited by one individual's skill set. Finding someone who can lead strategy, manage execution, and deliver results across every channel is difficult. Plus, you still need to build and manage the broader team.
Traditional marketing agencies, meanwhile, typically focus on specific projects or deliverables and work at arm's length. They may lack a full inside view of your business and often do not develop integrated marketing systems that drive sustained, measurable growth.
A fractional marketing partner like Piperline provides a flexible, expert-led solution that sits between these two options.
You benefit from strategic marketing leadership, deep industry knowledge, and channel-specific expertise, delivered on a part-time, flexible basis that fits your needs, without the overhead of full-time hires. Our approach ensures marketing activities are aligned with your goals and designed to support long-term impact.
This is more than marketing support, it's a smarter, leaner way to build and scale a high-impact marketing function that drives meaningful business results.
High-impact marketing without the cost of building an expensive in-house team.
Why more businesses are turning to the fractional model
Fractional marketing partners offer a smarter alternative to traditional hiring or outsourcing. Instead of assembling a full in-house team (and absorbing the time, cost, and risk that comes with it), you get instant access to proven marketing expertise when you need it, with no overheads, no long-term contracts, and no compromise on quality or results.
When it comes to senior leadership, the cost-saving is even more pronounced. Hiring a full-time CMO is a significant expense, not just the salary, but also pensions, National Insurance, bonuses, and onboarding time. For many businesses, it's a major financial commitment without a guaranteed return.
In addition, most companies don't need a CMO five days a week. A senior marketing consultant with CMO-level expertise can deliver focused, strategic impact in just 1–2 days per week, bringing the same level of leadership, insight, and accountability, without the cost, delay, or risk of a permanent hire. Plus, they come with their own battle-tested frameworks and team support, so they're productive from day one.
The benefits at a glance.
Our approach gives you the strategic leadership you need - with the flexibility to scale execution support as and when it's needed.
Why choose us?
At Piperline, we prioritise transparency, flexibility, and results. Whether you're looking for a senior marketing leader to guide your internal team or a fully managed function that handles everything, we build around your needs. Our rolling monthly plans come with no long-term commitments, no hidden fees, and no hassle.
You'll work with a dedicated fractional CMO-level marketing consultant, who integrates seamlessly with your business, offering hands-on strategic leadership, without the overhead of a full-time hire. Need execution support too? You can tap into our team of proven specialists as and when you need them.
Here's what you can expect:
A dedicated fractional CMO-level marketing consultant, to lead your strategy and align marketing with business goals.- Specialist marketers across SEO, paid media, content, demand gen, ops, and brand. Tailored to your needs.
- No recruitment, onboarding, or long-term risk — just an on-demand team that fits into your systems when needed.
- End-to-end ownership, from leadership and strategy through to hands-on execution.
- Flexibility to scale up, pivot roles, or pause without long-term contracts.
- Full visibility through regular reporting, scorecards, and leadership alignment.
Ready to start your business growth journey?
Book your free intro call with a B2B tech and SaaS marketing specialist today...
To get started, simply pick a time and date on the calendar to schedule in an intro call with one of our experts.
Here's what we'll cover:
- • Alignment around your current pain points and goals
- • Overview of strategies specific to your market
- • Initial conversations around capabilities, scope of work and pricing.
- • No obligation or commitment.
We look forward to speaking with you soon!
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