| Lightspeed365.
Forging a compelling brand identity that communicates the value of workplace technology.
Embarking on brand resonance, a compelling visual identity was meticulously crafted for Lightspeed365 technology.
Through strategic messaging alignment, effective communication and compelling value propositions were ensured.
| Services delivered:
Strategy
Branding
Lightspeed365 is a Microsoft-based intranet solution that makes it easy for businesses to create beautiful and powerful employee intranets with premium features and functionality.
The client's goal was to establish a robust online presence for their new intranet solution product, Lightspeed365. Their objective was twofold: to captivate and engage businesses seeking robust employee intranet solutions and to carve out a unique and compelling brand identity amidst fierce market competition.
As a new entrant in the intranet solutions market, the client recognised the critical importance of creating a compelling go-to-market brand presence to establish credibility and attract potential customers.
Leveraging Piperline's expertise in target audience profiling and user-centric design, the clients goals was to create an engaging and intuitive website that would effectively showcase its premium features and functionality.
Recognising the importance of target market and audience identification and profiling, Lightspeed365 aimed to design the website around the needs and preferences of their target audience. The goal was to ensure that the website would entice and engage with the correct audience, ultimately driving conversions and business growth.
Solution
Strategic brand development: Crafting a compelling visual identity and messaging strategy for Lightspeed365's advanced technology.
Prior to developing the visual identity of the brand, Piperline conducted thorough market research to ensure alignment with Lightspeed's target audience and to effectively conveying the advanced technology behind their product.
Subsequently, a vibrant visual identity and messaging strategy was crafted to resonate with their target audience and effectively communicate their value proposition.
The Lightspeed365 website was meticulously tailored to attract and engage their target audience, enhance user experience, and align with audience personas and purchasing behavior.
The final product seamlessly integrates a captivating aesthetic with sleek and intuitive elements, strategically designed to elevate brand awareness, recognition, and conversion rates.
Partnership Summary:
Branding and website design.
Lightspeed365 received a fresh visual identity and website design to enhance their online presence. Market research and a refined messaging strategy ensured alignment with their target audience to improve user engagement and conversion rates.
Keyword research and SEO optimisation.
Keyword research guided the creation of a data-driven SEO strategy for Lightspeed365. The new website was optimised to enhance visibility and improve search engine rankings..
