| Fractional marketing team.
Specialist B2B Tech & SaaS marketing team, instantly, without the overhead
Hiring a single marketer to “do it all” rarely delivers the expertise you need, while building a full in-house team requires significant time, budget, and risk. Our fractional team model gives you instant access to proven specialists across key disciplines, providing the focus needed to drive measurable growth.
No generalists. No patchwork. A high-performing team of B2B tech and SaaS experts delivering a full marketing function, seamlessly integrated with your business. Led by a CMO-level marketing consultant, offering the strength of a complete marketing operation without the cost of in-house hiring.
What is a fractional marketing team?
A fractional marketing team is a flexible, scalable group of marketing specialists tailored specifically to your business needs. At Piperline, we don't believe in one-size-fits-all solutions. Instead, every team is carefully shaped around your unique business goals, internal resources, and growth stage, whether that means a lean content engine or a fully managed demand generation function. Each specialist is handpicked based on their ability to move the needle for your business.
As your needs evolve, your fractional marketing team can grow and adapt alongside your business. You might start with a single expert and gradually expand to include specialists in content, performance, operations, or brand - each carefully chosen to support your objectives and all always led by your dedicated fractional CMO-level marketing consultant. No disruption to your day-to-day operations, just consistent, measurable results that drive your growth forward.
Marketing strategies that move the needle, drive results, and fuel sustainable growth
Our Fractional Team is dedicated to delivering tangible, measurable results that directly impact your business objectives. Every strategy and campaign is rooted in data-driven insights, ensuring your marketing efforts are not just active but drive clear, quantifiable outcomes.
With transparent reporting and regular performance reviews, you’ll always have a clear view of how your marketing investment translates into business success. We hold ourselves accountable to your goals, adapting strategies in real-time to maximize impact and fuel sustainable growth.
Our model is designed for clarity, flexibility, and speed. We slot into your business with minimal disruption, quickly aligning on goals, structure, and delivery.
From day one, you get access to the strategic leadership of a fractional CMO-level marketing consultant and the hands-on execution of a specialist team, all working in sync to accelerate your growth. Whether you need a lean setup or a fully integrated marketing function, our approach adapts to your needs while staying accountable for results.
How our fractional marketing team model works....
Tailored to your needs
We assemble the right mix of skills, from SEO, content and paid media to ops and analytics and based on your growth stage, internal capacity, and business priorities. Your team is purpose-built to deliver focused, high-impact execution where it matters most, without unnecessary overhead.
Fully managed by your fractional CMO-level marketing consultant
No handholding required. Your team is led by a CMO-level marketing leader who ensures strategic alignment, seamless coordination, and consistent performance, so you can stay focused on the bigger picture.
Plug-and-play integration
We integrate directly into your existing workflows, tools, and communication rhythms, ensuring minimal disruption and maximum impact. Whatever your technology stack, we adapt to your environment so you gain strategic momentum without operational friction.
Why choose a fractional marketing team...
Specialist expertise on demand
Access a diverse team of seasoned marketing professionals, each expert in their field, ready to tackle your unique challenges without the cost of full-time hires.
Scalable and flexible
Easily scale your marketing resources up or down based on your business needs, without the risks or commitments of traditional recruitment.
Cost-effective growth
Benefit from a full marketing function with senior leadership at a fraction of the cost, optimising your budget for maximum ROI.
Seamless integration
Our team works within your existing processes and tech stack, minimising disruption to your business, while maximising productivity and alignment.
Strategic leadership and execution
Led by a dedicated fractional CMO-level marketing consultant, your marketing strategy is both visionary and hands-on, ensuring every campaign drives measurable results.
Faster time to impact
Skip lengthy hiring processes and onboarding. We provide an expert team to accelerate growth and respond rapidly to market changes.
Ready to start your business growth journey?
Book your free intro call with a B2B tech and SaaS marketing specialist today...
To get started, simply pick a time and date on the calendar to schedule in an intro call with one of our experts.
Here's what we'll cover:
- • Alignment around your current pain points and goals
- • Overview of strategies specific to your market
- • Initial conversations around capabilities, scope of work and pricing.
- • No obligation or commitment.
We look forward to speaking with you soon!
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