| Fractional CMO.
Marketing leadership that unlocks and accelerates business growth
When your marketing needs to deliver scalable growth, leadership matters. Our fractional CMO consultants combine extensive industry experience with strategic vision, hands-on execution, data-driven decision making and proven growth frameworks.
Working as trusted external partners, we develop tailored, insight-led strategies that align with your business goals, accelerate pipeline performance, and deliver measurable impact across every stage of the customer journe, from awareness to conversion and beyond.
What is a fractional CMO?
A Fractional Chief Marketing Officer (CMO) is a senior marketing consultant who partners with your business on a flexible, non-permanent basis, providing high-level strategic expertise without the long-term commitment or cost of a full-time executive. Typically engaged through an external agency or consultancy, a fractional CMO offers leadership across marketing strategy, planning, and growth initiatives, tailored to the needs and pace of your business.
At Piperline, we provide independent, fractional CMO consultancy services. Offering hands-on leadership and strategic guidance as external partners, helping shape your marketing strategy, align cross-functional teams, and support execution. Whether you're entering a new market or refining your strategy, we bring deep B2B tech and SaaS experience, underpinned by data-driven decision-making and a strong focus on measurable outcomes.
A strategic executive-level growth partnership, fully aligned with your vision and goals.
You choose the level of engagement, from 1 to 3 days per week. We work closely with your internal stakeholders, bringing senior marketing leadership to guide strategy, lead operations, and coordinate internal or external resources to deliver results.
Every engagement begins with a deep-dive discovery session to understand your business priorities, challenges, and key performance indicators. From there, your fractional CMO consultant delivers a tailored strategy and oversees execution with a strong focus on measurable growth.
Fractional CMO services
How our experienced CMO consultants accelerate your growth through independent strategic leadership and hands-on execution...
Build and lead your marketing strategy
Align your marketing efforts tightly with your overall business objectives. Define clear priorities and develop a strategic roadmap that drives scalable, sustainable growth across all channels and customer segments.
Create and own your marketing scorecard
Identify the most relevant key performance indicators that reflect your business goals. Track performance rigorously and establish transparent reporting systems that provide leadership with full visibility and actionable insights.
Coordinate execution teams and agency partners
Provide strategic oversight and facilitate collaboration between internal marketing teams and external agencies to support seamless execution. Promote accountability and alignment to help ensure results meet your strategic objectives.
Develop your brand positioning and messaging
Clarify your unique market fit and competitive advantages. Sharpen messaging to resonate deeply with your target audience and ensure consistent brand communication across every platform and touchpoint.
Design and optimise your B2B buyer funnel
Map and continuously improve the entire buyer journey, from initial awareness to final conversion. Identify bottlenecks and growth opportunities to maximize pipeline velocity and customer acquisition.
Support investment, board, or M&A conversations
Provide strategic marketing insights and clarity to investors, board members, and potential acquirers. Help position your company confidently during key financial and corporate discussions.
Ready to start your business growth journey?
Book your free intro call with a B2B tech and SaaS marketing specialist today...
To get started, simply pick a time and date on the calendar to schedule in an intro call with one of our experts.
Here's what we'll cover:
- • Alignment around your current pain points and goals
- • Overview of strategies specific to your market
- • Initial conversations around capabilities, scope of work and pricing.
- • No obligation or commitment.
We look forward to speaking with you soon!
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